Posts tagged forever family

By Staci Perkins
Senior Director, Marketing & Communications

A couple of weeks ago I tagged along with a film and photography crew who were working on our new public service announcement and poster series.

The new campaign will focus on successful adoptive families, and will work hand-in-hand with our current campaign, I Am. This positive, family-focused messaging is not only a natural progression from the images we currently feature in our products, but it’s something that many of you have been asking for.

Trying to find families to feature in these new materials was no easy task. Not because there is a lack of successful adoptive stories, but because there are so many amazing ones from which to choose.  I was so completely humbled to witness these intimate moments – some funny, some heartbreaking – that I was moved to tears many times.

We hope to have new materials available in January, but for now, here’s a sneak peek:

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